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consumer transactions were between $9.00 and $11.99, which corresponds with the price of the Premium Individual plan. Between October 2020 and October 2021, 63 percent of Spotify’s U.S. Looking at the distribution of transaction values for Spotify, the Premium Individual plan is the clear frontrunner. Spotify’s Premium Individual plan is its most popular paid subscription plan consumer transactions, a look at customer retention by acquisition price point indicates that the Premium Duo plan has a higher customer retention rate after 12 months than other Spotify subscription plans⁠-including the Premium Individual plan, the Premium Family plan, and the Premium Student plan. While the Premium Duo plan currently represents only about 2 percent of Spotify’s U.S. Most recently, in July 2020, Spotify introduced its Premium Duo plan, which is designed for two-person households and offers two premium accounts for one discounted price. Over the past few years, Spotify (NYSE: SPOT) has rolled out new options for its listeners.

As a result of this panel change, however, we recommend using only the latest posts in assessing metrics, and do not support referring to historical blog posts to infer period-over-period comparisons. Our data continues to be broadly representative of U.S. Learn more about how we research deals.NOTE: Bloomberg Second Measure launched a new and exclusive transaction dataset in July 2022. Say hi (or send a picture of your pet) to Sarah at or reach her on Twitter at or on Instagram at Learn more about how our team of experts tests and reviews products at Insider here. Her accomplishments from this position, in addition to the countless deals she's written, include implementing multiple social media marketing campaigns and launching a Deals Facebook group for the company. After graduating from California State University, Fullerton with a degree in Marketing, Sarah started out as a Freelance Deals Writer at Wirecutter there she focused on newsletter creation, social media promotion, and syndication in addition to deals writing before stepping into a full-time role. Prior to joining Insider Inc., she was a Deals Writer at Wirecutter, a New York Times company.

As a Tech Deals and Streaming Reporter for Insider's Reviews team, Sarah covers the latest movie and series releases along with the best sales on products we recommend.