When he shows up they’ll get an Android handset. Anyone in China who fancies an iPhone clone can wait for the "backpackman" to visit the village. None of this bothers the prospective punters in emerging markets one bit. This desperately unimaginative product won’t be bought as much as left behind after a mugging. It is exactly what you’d expect from an iPhone clone in 2009 – you’re dying to say “Android”, aren’t you? But Android eventually got a bit of design polish and some decent hardware. My puppyish enthusiasm lasted far less than five minutes. I was prepared to put such world-weariness to one side and approach Mozilla's Linux-powered OS with fresh, naive eyes – and give it a try with the kind of puppyish enthusiasm that a blogger from an SEO-oriented run-from-the-bedroom website adopts.
Any guesses on how long my enthusiasm for Firefox OS lasted? Unlike what? Gentlemen, that’s not even trying. Jolla’s corporate mission statement is "We are Unlike". Some of these are still around, like Tizen. Remember LiMO, launched with over a dozen committed networks – the heart of Vodafone’s phenomenal flop Vodafone 360? Maybe you don’t. It is surely destined to meet the fate of its predecessors.
Telefonica stumped up the cash for this particular one. The latter is the umpteenth attempt by operators to "do their own platform". I’ll give you two: a new Sony tablet and Mozilla's Firefox OS.
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